Headquartered in Mumbai, mCaffeine is the first company in India to launch caffeine-based personal care products. Founded by Tarun Sharma and Vikas Lachwani, with caffeine at the heart, mCaffeine’s products are designed to offer the best in skin and hair care. mCaffeine is positioned as a gender-neutral brand for emerging and evolving millennials – Bold, Young & Confident. The brand embodies the millennial ethos with key principles of i) clean label (natural as a choice), ii) why hurt (no animal testing), iii) confidence over colour (don’t sell insecurities or fairness products). mCaffeine products are available on its own website (www.mcaffeine.com) and all major ecommerce marketplaces, namely Amazon, Nykaa, Flipkart, Myntra and Purplle.